Given that the number of people using the internet is now larger than ever, there is an increasing need for accessible website development. It’s no longer enough for your website or app to be compatible with various browsers; it also should be accessible to users with sensory impairments.
For this reason, web accessibility remediation is quickly rising on the list of priorities for everyone creating content for the modern web. In this article, we’ll discuss the significance of adhering to web accessibility development and why seeking help from a professional web accessibility company should be your priority.
What Does Making Website Accessibility Entail?
To be considered accessible, a website must ensure that its content is readily available to people with varying levels of disability. The World Wide Web Consortium has developed certain web accessibility standards.
The rules cover a lot of ground when it comes to accessibility, but they can’t possibly meet everyone’s specific requirements. The goal is to present content in the following ways:
- Easy to see.
- Quick to learn and use.
- Very easy to grasp.
- People may interpret it reliably.
Why Website Accessibility Should Be The Top Priority for Your Business
Increasing your website’s accessibility is crucial in encouraging more people to utilize the internet. However, it also directly affects your company’s online success.
Websites that are easy to use for people with disabilities can help businesses expand their online presence and shield them from potential legal liability. Therefore, you should prioritize website accessibility for at least the following five reasons:
- Expands Your Potential Customer Base
Millions of potential clients who cannot visit your site because of their disabilities are automatically lost if your website is not currently ADA compliant. A staggering 19% of Americans, or roughly 50 million people, live with a disability.
Many people could be interested in what you offer, but they can’t buy your services or even get in touch with you since your website isn’t designed to be used by people with disabilities. That means they might decide to go on to your rivals instead.
Even though your current consumers won’t notice a difference from the addition of accessibility enhancements, you may experience increased traffic and conversions from new customers. By making your site more user-friendly, you’ll send a message to those potential customers that you appreciate their business and want to keep it.
- Improve Your SEO Game
Making a website accessible benefits users and increases the site’s visibility in search engine results (SEO).When a website complies with the website accessibility guidelines, it is more likely to be favored by users.
As a result, your company website’s SEO efforts will receive a significant boost on search engines and screen readers. No doubt, developing your business website with careful consideration of video transcripts, alternative picture text, and meta labeling is a must!
- Gaining Favorable PR
Disability rights activists, individuals with disabilities, and those close to them all support web accessibility. Taking a stance on web accessibility is an excellent way to establish credibility for your company.
If customers with disabilities have a good experience with your company, they’ll likely tell their friends and followers about it.So making a public announcement about your website’s accessibility is a great strategy to start gaining favorable press.
- Enhance The Site’s Usability
Yes, individuals with disabilities are the primary emphasis of accessible website design. They must be able to access, navigate, and consume media at the same levels as their peers. In addition, you can also enjoy further benefits stemming from developing an accessible website in this fashion. For starters, increasing accessibility usually entails fixing issues and reducing page sizes.
But that’s not the end of it! Accessible websites are user-friendly for everyone. All users benefit from simplified navigation, ALT text for images on pages with sluggish internet connections, and glossaries. As you reconstruct your site to improve its accessibility, you’ll find that its overall usability improves.
- Decrease The Risk Of Discrimination Lawsuits
Individuals with impairments are guaranteed the same rights as everyone else in the workplace thanks to the Americans with Disabilities Act 1990 (ADA). More and more, the rules in that law are starting to apply to a company’s website and social media accounts, not only the physical location.
Over 2,200 web accessibility-related lawsuits were filed in 2018, nearly three times as many as in 2017. As expected, that figure keeps climbing. It has an equal impact on mom-and-pop shops and multinationals like Domino’s. Failing to make your website accessible could potentially destroy your finances someday!
The best part is that you can avoid these lawsuits altogether if you design your website according to the ADA guidelines. Creating a successful website boils down to some basic guidelines.
ADA for websites is now more important than ever! But, if you still don’t understand why accessible website development is such a pressing issue, we will share all the reasons that make web accessibility remediation thetop priority for your company’s website!
We hope you find a reliable web accessibility company to develop your website. Thanks for reading.