Why Should You Make Website Accessibility A Priority?

Given that the number of people using the internet is now larger than ever, there is an increasing need for accessible website development. It’s no longer enough for your website or app to be compatible with various browsers; it also should be accessible to users with sensory impairments.

For this reason, web accessibility remediation is quickly rising on the list of priorities for everyone creating content for the modern web. In this article, we’ll discuss the significance of adhering to web accessibility development and why seeking help from a professional web accessibility company should be your priority.

What Does Making Website Accessibility Entail?

To be considered accessible, a website must ensure that its content is readily available to people with varying levels of disability. The World Wide Web Consortium has developed certain web accessibility standards.

The rules cover a lot of ground when it comes to accessibility, but they can’t possibly meet everyone’s specific requirements. The goal is to present content in the following ways:

Easy to see.
Quick to learn and use.
Very easy to grasp.
People may interpret it reliably.

Why Website Accessibility Should Be The Top Priority for Your Business

Increasing your website’s accessibility is crucial in encouraging more people to utilize the internet. However, it also directly affects your company’s online success.

Websites that are easy to use for people with disabilities can help businesses expand their online presence and shield them from potential legal liability. Therefore, you should prioritize website accessibility for at least the following five reasons:

Expands Your Potential Customer Base

Millions of potential clients who cannot visit your site because of their disabilities are automatically lost if your website is not currently ADA compliant. A staggering 19% of Americans, or roughly 50 million people, live with a disability.

Many people could be interested in what you offer, but they can’t buy your services or even get in touch with you since your website isn’t designed to be used by people with disabilities. That means they might decide to go on to your rivals instead.

Even though your current consumers won’t notice a difference from the addition of accessibility enhancements, you may experience increased traffic and conversions from new customers. By making your site more user-friendly, you’ll send a message to those potential customers that you appreciate their business and want to keep it.

Improve Your SEO Game

Making a website accessible benefits users and increases the site’s visibility in search engine results (SEO).When a website complies with the website accessibility guidelines, it is more likely to be favored by users.

As a result, your company website’s SEO efforts will receive a significant boost on search engines and screen readers. No doubt, developing your business website with careful consideration of video transcripts, alternative picture text, and meta labeling is a must!

Gaining Favorable PR

Disability rights activists, individuals with disabilities, and those close to them all support web accessibility. Taking a stance on web accessibility is an excellent way to establish credibility for your company.

If customers with disabilities have a good experience with your company, they’ll likely tell their friends and followers about it.So making a public announcement about your website’s accessibility is a great strategy to start gaining favorable press.

Enhance The Site’s Usability

Yes, individuals with disabilities are the primary emphasis of accessible website design. They must be able to access, navigate, and consume media at the same levels as their peers. In addition, you can also enjoy further benefits stemming from developing an accessible website in this fashion. For starters, increasing accessibility usually entails fixing issues and reducing page sizes.

But that’s not the end of it! Accessible websites are user-friendly for everyone. All users benefit from simplified navigation, ALT text for images on pages with sluggish internet connections, and glossaries. As you reconstruct your site to improve its accessibility, you’ll find that its overall usability improves.

Decrease The Risk Of Discrimination Lawsuits

Individuals with impairments are guaranteed the same rights as everyone else in the workplace thanks to the Americans with Disabilities Act 1990 (ADA). More and more, the rules in that law are starting to apply to a company’s website and social media accounts, not only the physical location.

Over 2,200 web accessibility-related lawsuits were filed in 2018, nearly three times as many as in 2017. As expected, that figure keeps climbing. It has an equal impact on mom-and-pop shops and multinationals like Domino’s. Failing to make your website accessible could potentially destroy your finances someday!

The best part is that you can avoid these lawsuits altogether if you design your website according to the ADA guidelines. Creating a successful website boils down to some basic guidelines.

Conclusion

ADA for websites is now more important than ever! But, if you still don’t understand why accessible website development is such a pressing issue, we will share all the reasons that make web accessibility remediation thetop priority for your company’s website!

We hope you find a reliable web accessibility company to develop your website. Thanks for reading.

Working on a website can be difficult. Adding new media and updating pages is chore, even though you know your company website needs to evolve and become more accessible to the many users you are trying to reach. Maybe when you first built it, accessibility wasn’t even really discussed. But now you’ve taken a step back, looked at your customer base with a desire to include everyone and you’ve realized just how important it is to make your site accessible. However, the thought of building a robust site that can do all the things you want it to do is overwhelming.

What is Web Accessibility

A practice of designing and coding the website in order to provide complete compatibility in accessing it by people with disabilities. In addition, it is a way to improve search engine optimization only an ADA Compliant Web Designer will help you to make your website Compliant. Is your website compatible? By going through the checklist below, you can get the answer.

Assessing Current Web Pages and Content

The website must include a feature like a navigation link at the top of the page. These links have a bypass mechanism such as a “skip navigation” link. This feature directs screen readers to bypass the row of navigation links and start at the web page content. It is beneficial for people who use screen readers to avoid to listen to all the links each time they jump to a new page.
All the links should be understandable when taken out of the context. For example, images without alternative text and links without worded as “click here”.
All the graphics, maps, images, and other non-text content must provide text alternatives through the alt attribute, a hidden/visible long description.
All the documents posted on the website should available in HTML or another accessible text-based format. It is also applicable to other formats like Portable Document Format (PDF).
The online forms on the website should be structured so assistive technology can identify, describe and operate the controls and inputs. By doing this, people with disabilities can review and submit the forms.
If the website has online forms, the drop-down list should describe the information instead of displaying a response option. For instance, “Your Age” instead of “18-25”.
If the website has data charts and tables, they should be structured so that all data cells are associated with column and row identifiers.
All the video files on the website must have audio descriptions (if necessary). This is for the convenience of blind people or for having a visual impairment disability.
All the video files on the website must have synchronized captions. People with hearing problems or deaf can access these files conveniently.
All the audio files on the website should have synchronized captions to provide access to people who are deaf or hard of hearing.
All web pages should be designed so that they can be viewed using visitors’ web browser and operating system settings for color and font.

About Website Accessibility Policy and Procedures

One must have a written policy on website accessibility.
The website accessibility policy must be posted on the website at a location where it can be easily found.
The procedure should be developed to ensure that content is not added to the website until it has been made accessible.
It should be confirmed that the website manager has checked the code and structure of all new web pages before they are posted.
While adding the PDFs to the website, these should be accessible. Also, the text-based versions of the documents should be accessible at the same time as PDF versions.
Make sure that the in-house and contractor staff has received the information about the website accessibility policy and procedure to confirm the website accessibility.
It should be confirmed that in-house and contractor staff has received appropriate training on how to ensure the accessibility of the website.
The website should have a specific written plan if it contains inaccessible content. Also, it should include timeframes in place to make all of the existing web content accessible.
A complete plan to improve website accessibility should be posted along with invited suggestions for improvement.
The homepage should include easily locatable information that includes contact details like telephone number and email address. This is useful for reporting website accessibility problems and requesting accessibility services with information.
A website should have procedures in place to assure a quick response to the visitors with disabilities who have difficulty in accessing information or services available on the website.
Feedback from people who use a variety of assistive technologies is helpful in ensuring website accessibility. So make sure to ask disability groups representing people to provide feedback on the accessibility of your website.
Testing the website using a product available on the internet is helpful, These tools are of free cost and check the accessibility of a website. They may not identify all accessibility issues and flag issues that are not accessibility problems. However, these are, nonetheless, a helpful way to improve website accessibility.

Checklist of Action Items for Improving the Accessibility of a Website

In addition, while considering the above suggestions, the following checklist initially prepared by the U.S. Department of Health and Human Services for Federal Agencies provides further guidelines on ways to make websites more accessible for persons with disabilities.

This practical advice, as well as another checklist, are available at:

Satisfying all of these items does not necessarily mean that a website complies with ADA, but it will improve the website’s accessibility and decrease the risk of litigation. Again, an Expert or Web Accessibility Consulting & Services provider should be engaged to conduct a comprehensive review of your website.

Nothing brings you closer to reality than actually facing it. This is the premise of my latest attempt to spread awareness about Web Accessibility.

For better understand, here is a link in which a practical example is shown to make the websites’ user experience better by following the guidelines. Also, it tells the issues affecting various users on the internet with solutions.

You can make your website ADA compliant in an easy way by consulting the professionals, who can do this job effortlessly. Also, you can get a quick website audit from To Be ADA Compliant that offers complete web accessibility consulting & services in California, USA.

Resource: https://dev.to/chinchang/an-interactive-and-practical-introduction-to-web-accessibility-22o1