Examples of barriers to web accessibility include: impaired vision, hearing loss, physical disabilities, cognitive impairments, poor literacy, limited tech literacy, and language barriers
As businesses continue to expand their online presence, many are not aware of the potential consequences of not making their websites accessible to everyone. Web accessibility is essential to ensuring a business’s digital inclusion. This includes enabling people with disabilities to access and interact with digital content and products. It’s also about making sure everyone has the same access to digital services regardless of geographical location, economic status, or level of disability.
By ensuring web accessibility, businesses can reap a multitude of benefits. First, it can help to increase their customer base. Studies have found that buying power of persons with disabilities is estimated to be $490 billion to $800 billion annually – an untapped market. It also helps businesses to comply with voluntary and federally mandated accessibility regulations, such as the Web Content Accessibility Guidelines (WCAG).
Businesses can also benefit from improved marketing campaigns. This includes better engagement with potential customers who have disabilities, improved social media presence, and improved search engine optimization (SEO). Accessible websites help to ensure better user experiences that can lead to greater brand loyalty and a better reputation.
Web accessibility also helps businesses to reduce their technology costs. Accessible website coding helps organisations maintain existing web pages and create new ones in a cost-effective manner. Furthermore, it helps to reduce the need for third-party vendors when building new websites. For example, accessible code can be used by web developers rather than hiring a specialist for the development.
Finally, reliable customer service is often facilitated by easier access to web content. People with disabilities who can use the website without difficulty will be better able to find and purchase products. This often translates into better customer reviews and repeat business.
It is clear that web accessibility is an important piece of any business’s digital marketing strategy. With the right approach to web accessibility, businesses can ensure digital inclusion and benefit from improved website usability, increased diversity of customers, cost savings, and improved customer service.