As a small business owner, having the right web presence and making sure it’s compliant with the Americans with Disabilities Act (ADA) can be a huge challenge. Web accessibility and ADA compliance are two key topics for small businesses to factors in when trying to build a successful online presence. Failing to comply with web accessibility and related ADA standards can result in costly liabilities, frustrated potential customers and issues with search engine optimization (SEO).
What is Web Accessibility and ADA compliance?
Web accessibility refers to an online space that is accessible to everyone, regardless of disability, gender, age, race or other protected class. ADA compliance relates to broader rules and regulations regarding access for persons with disabilities. Successful web accessibility and ADA compliance means that people with disabilities can effectively use the digital content and services the same as those without disabilities and that the same standards of equal access apply.
Why is Web Accessibility and ADA Compliance important for Small Businesses?
Small businesses need to be aware that they are required to comply with the Americans with Disabilities Act (ADA) and may also be subject to requirements under state and local laws. Failing to comply can result in costly liabilities, frustrated potential customers, issues with search engine optimization (SEO) and lost customers.
It’s important to remember that ADA compliance is not just a legal obligation, it’s also an opportunity. By making sure your website is ADA compliant, you send out the message that your business is accommodating and welcoming to customers of every type. Many customers find themselves more likely to do business with companies that are committed to being accessible and open to people of all abilities.
And ensuring that your website is accessible and ADA compliant can also improve your results when it comes to SEO. Search engines take into account the accessibility of webpages when making their algorithms, so websites that are more accessible to those with disabilities will receive more traffic from search engine results.
How to make sure your website is ADA compliant?
Making sure that your website is in compliance with the Americans with Disabilities Act (ADA) is no small feat. But there are a few steps you can take to make sure you’re taking the right steps.
Make sure your website’s content is easily accessible. This means providing closed captions and transcripts for audio and video content, having alternate text for images, and providing other options to use the content.
Pay attention to design and development. Making sure the design and development of your website is ADA compliant involves a few specific steps. This includes things like making sure text is viewable to those using screen readers, allowing sufficient image contrast and font sizes, and making sure all elements of your webpage are keyboard accessible.
Audit regularly. It is important to regularly audit your website for ADA compliance. This will help ensure that you are in compliance with the ADA’s standards and also help you identify any potential issues.
These steps will help ensure that your website is up to standard when it comes to web accessibility and ADA compliance, giving you one less thing to worry about and helping you better serve your customers.
Web accessibility and ADA compliance is an important part of running a successful small business website. Ignoring these requirements can result in costly liabilities and frustrated customers, but taking the steps to make sure your website is up to date can make a world of difference when it comes to SEO and customer satisfaction. Make sure you’re paying attention to design and development, as well as content, and audit regularly to make sure you’re doing all you can to provide accessible and welcoming websites.