Making a website accessible boosts your overall ranking (Search Engine Optimization, or SEO) on Google. Google uses your accessibility compliance as a factor to rank you online. The more groundwork you lay on the front end, the more discoverable your website will become. When users search for your service or product, you will appear closer to the top of the list.

You may not have realized but the Department of Justice (DOJ) is responsible for enforcing compliance with the Americans with Disabilities Act which includes accessibility on the Internet. While there are no definitive guidelines coming from the DOJ, advocacy groups have sued companies to force them to become more inclusive. The ADA FOR WEBSITES team is engaged with W3C in developing these standards and continually monitors developments. We are active in fully understanding the industry recommendations to ensure our clients are covered – and your users have proper access.

It may sound a cold and corporate, but as a business owner, you need to make money to stay in business. Making your site accessible to everyone opens the door to a large segment of the population who are living with disabilities and need extra assistance online. It has been reported that the discretionary income for working-age people with disabilities is about $21 billion – that’s a lot of money to leave on the table. And don’t disregard seniors. Baby Boomers (and older) make up the largest consumer spending group and have the greatest discretionary spending power in the United States. But if they can’t utilize your information, can’t clearly understand your goods and services, or don’t have access to your site, they will go elsewhere. Like you, we want you to gain new customers, build your brand and get your message out clearly so that users looking for the goods or services you provide will choose you.