As digital content continues to expand, ensuring your website is accessible to all users—including people with disabilities—is not just good practice; it’s a legal necessity. Failing to meet ADA (Americans with Disabilities Act) standards can result in serious legal consequences, reputational damage, and lost business.
At ADA for Web, we help brands avoid risk by building and maintaining websites that meet WCAG and ADA compliance standards—through audits, consulting, and accessibility-first WordPress design.
Why ADA Compliance is Important
Under the ADA, businesses categorized as “public accommodations” must provide equal access—including on their websites. With more people relying on online platforms to shop, learn, and interact, accessibility is no longer optional—it’s required.
Non-compliance opens your business to lawsuits, fines, and the loss of customer trust. Many accessibility issues can be resolved early—before they escalate into legal disputes. Prioritizing compliance is the proactive (and smart) move.
Key Legal Risks of Non-Compliance
- Lawsuits and Financial Penalties Non-compliance with the ADA can result in lawsuits filed against your business. In recent years, the number of ADA-related lawsuits concerning website accessibility has surged. Companies have faced significant fines, legal fees, and the cost of settlement agreements. Learn more about the growing trend of ADA lawsuits with our article, What Are Accessibility Lawsuits? Things You Need to Know.
- Reputational Damage Lawsuits related to non-compliance can tarnish your brand’s reputation. Negative publicity surrounding accessibility issues can damage consumer trust and decrease business opportunities. For example, if customers feel that your website excludes them, they may turn to competitors who offer a more accessible experience.
- Loss of Customers and Market Reach If your website is inaccessible, you’re essentially excluding millions of potential customers who have disabilities. The market of individuals with disabilities is vast, and by failing to provide accessibility, you miss out on a large portion of the population. By ensuring your website is ADA-compliant, you can reach a broader audience and expand your market segment.
- Legal Costs and Ongoing Compliance Expenses In addition to the costs associated with lawsuits, ongoing compliance can incur significant costs. These may include website updates, regular accessibility audits, and staff training. However, these costs are much lower than the potential legal fees and fines resulting from non-compliance.
Steps to Minimize Legal Risks
- Perform Regular Accessibility Audits Conducting regular audits helps you identify potential issues before they turn into legal problems. Use automated tools like Compliance Checker and conduct manual tests to ensure your website meets ADA guidelines.
Need an audit? Book a site review.
- Educate Your Team Make sure your website development team understands ADA compliance requirements and stays updated on changes in accessibility standards. Training your staff can prevent mistakes and ensure ongoing compliance.
- Consult with an ADA Specialist If you’re unsure about your website’s accessibility, consider hiring a specialized consultant. An expert can assess your website and guide you in implementing the necessary changes to meet ADA standards.
- Stay Informed on Legal Precedents Keep up with legal developments related to ADA compliance and web accessibility. For example, the ADA Compliance Checklist is a great resource for businesses looking to ensure that their website meets the standards.
Conclusion
ADA compliance isn’t just about avoiding lawsuits—it’s about creating a digital space that reflects your brand’s values of inclusivity and access for all. Taking the right steps now protects your business legally and helps you build trust with a wider audience.
Want to make sure your website is safe, compliant, and user-friendly?
From audits to accessible hosting and ADA-compliant WordPress builds, we’ve got you covered. Let’s chat!
For more information on avoiding legal risks, check out these useful resources: