The Americans with Disabilities Act, or ADA, has become an important part of modern websites. The main purpose of the ADA is to ensure accessibility for all. And this is especially important for law firm websites in the digital era. So much so that ADA compliance can affect your website’s ranking.
ADA compliance can affect your website’s ranking. This is due to the overlap between increasing accessibility and search engine optimization. The increased accessibility results in a much better user experience and more interaction. When it comes to website ranking and SEO, increasing the interaction of your page with the user is very important, improving your ranking.
In this article, we will talk about how it affects your ranking and how our ADA compliance company can help you. We will go into more detail about web accessibility and improving your website’s ranking, as well as how your law firm’s website can benefit more from ADA compliance. So, keep reading!
How ADA Compliance Affects Your Law Firm Website Ranking
Your page’s law firm website web ranking matters a great deal. A higher ranking means people can find it with more ease. On the other hand, a lower-ranking could lead to it being lost among the many other websites. ADA compliance can help you with your web ranking due to its overlap with search engine optimization (SEO).
Metadata is the primary information that comes up in search listings. This data includes the meta title or title tag and the meta description. Both are very important for a good website ranking. Meta titles give those using a screen reader or other assistive tools an idea of what the site contains. As a result, the page is now more accessible to them.
This helps the user quickly tell the difference between the multiple search results just from the title. Most assistive tools read the title tags first, so having a title that represents the site makes it more accessible. Overall, this improves the user’s experience with your website.
Descriptive Alternate Text
Text alternatives to images present on a page are very important for both ADA compliance and SEO. Alternate texts are HTML attribute values that are used to describe the image. The alternate text does not mean a caption, though any assistive tool can read the caption as well as these. Alternate text is not usually visible to normal users and is attached to the image’s URL.
This feature is to help those with visual impairments understand what the image is. Their assistive device, like a screen reader, can read the descriptive text and explain it to them. As a result, you will make your website more accessible to a wider range of people.
But the alternate text also plays a vital role in website ranking. Google’s crawlers can read these texts and can relate the meaning of the image based on this description. Thus, giving Google a better idea about the contents of your website helps them rank it higher. Not to mention increasing the likelihood of the image appearing in Google search results.
Accessible Web Design
When it comes to web ranking, just having your page online is not enough. You need to get users to interact with your website. But this can prove to be difficult if you are overly complicated. One of the first things you should consider is whether your webpage is easy to navigate and makes sense.
Making your website attractive and clear greatly improves user interaction and accessibility. Have internal links on your page like HTML sitemaps, calls to action, and breadcrumbs. These can help those with disabilities interact with your site, but also makes it easier for the crawler to explore your site.
You should consider the disabilities of individuals while designing the user interface. This makes it possible for them to interact with your page even with assistive devices.
Video and Audio Transcription
Video and audio transcription are textual descriptions. This is very helpful to those with disabilities that prevent them from understanding these. But it also provides a crawler with a large amount of text to go through and improve your website’s ranking.
This not only helps people with disabilities, but also those that cannot access the audio due to being out in public. Or people in countries with very slow internet connections, giving them an alternative to watching the video. This can provide a huge boost to the engagement of your video and audio content.
Link Anchor Text
Link anchors, like title tags, play an important role in your website’s ranking and accessibility. They provide assistive devices with more information about the target page and what it is about. So, write a descriptive link anchor that gives your user a clear idea of what that page contains.
Similarly, the search engine crawler can read these link anchors as well. Thus, providing them with enough data to recommend your page more and thus improve your website’s ranking.
Heading Tag Structures
Heading tags are usually more important for search engine optimization. However, they are also very important for navigating with assistive devices like screen readers. Search engines give more priority to large-sized texts. As a result, this creates an influx of people writing keyword-rich headings, even if they are not structured properly.
But having a more structured head tag order makes your website more accessible. Being more ordered increases the likelihood that these large texts will align with the right pages. Lastly, your page will look much more structured, attracting more attention than an unstructured page.
Benefits Of ADA Compliance For Law Firm Website
You may be asking yourself, why your law firm should make their web page more accessible. And what can you gain by doing this? Let us look at some of the reasons your law firm should consider more ADA-compliant websites.
Better For Business
Attorneys should make their sites accessible to the disabled for more business. The main objectives of a law firm’s website are to inform, educate, and market to potential clients. Making your website more accessible to those with disabilities increases your potential clients. But moreover, this is the right thing to do.
ADA compliance makes your site more usable and understandable to individuals with disabilities. Everybody needs a lawyer, even individuals with disabilities. By not making your website more accessible, you are depriving them of the service they need. But at the same time, you are also losing prospective clients.
If you want more information, check out this article on our page about why the ADA is so important for law firms.
Like in any other business, reputation is very important. So, if a firm is seen to be creating hurdles for an individual with disabilities to seek their service, it can severely affect their reputation. Some clients may even turn away from a law firm that acts in this manner.
On the other hand, you can gain a better reputation for being more inclusive and welcoming. Thus, attracting more customers and making a name for your firm as a responsible company.
If you want more info as to why you should make your website more ADA compliant, take a look at this article on Top reasons for ADA Compliance.
How We Can Help You
Above, we mentioned how ADA compliance can help your website rank. But, doing this very task on your own can prove to be difficult at times. How do you know if your website is perceivable, understandable, operable, and robust enough for everyone to use? That is where we come in.
ADA for Web can help with setting up your website to be more accessible for everyone. By downloading our Check List we can help you maintain the level of accessibility that you want for your specific website.
Tracking how accessible your website is on your own is quite a hassle. As the compliance is revised, you will need to check in on your website on a regular basis. With how often these regulations change, this would become extremely necessary and require a decent chunk of your time.
But running a law firm on its own is quite exhausting, so why not let us handle this tedious task? We are an ADA-compliant company. And as such, we can easily handle this tedious task for you. So, you can focus on your mission to bring justice to your clients.
By letting us handle your website, it will become more efficient and increase your interaction with those who visit your page.
In this article, we covered the interesting topic of ADA compliance for website ranking. We talked about how ADA compliance can affect your website ranking. As well as some other benefits it has and how our ADA compliance company can help you. Get in touch with us to begin integrating ADA compliance into your website.